Digital learning with gamification.
CHALLENGE AND AMBITIONS
The client demanded a way to make an impact. The purpose was to change the employee’s behaviour – and a traditional written PDF would simply be way too boring. In collaboration with the client, we decided that the 100,000 public employees should play a digital learning game.
Behind the solution
We were inspired by the mentality behind gaming. So, we created a game where the users played through different everyday scenarios – a way to make the content relatable, which hopefully should lead to increased attention and changed behaviour.
“The ambition was to create an experience that engages people.”
Kasper Søgaard Knudsen,
Project Manager, Cadpeople