Powerful and futuristic campaign visuals.
CHALLENGE AND AMBITIONS
The launch of the two larger rotors to the 2 MW platform takes the platform to the next level. So, of course, we wanted the visual expression to reflect this evolution and to give it new life – without compromising the values of the strong Vestas brand.
Behind the solution
We decided to go a new way and use darker colours – something completely new for the Vestas brand. We constructed 3D images and animations of the wind turbines in a transparent material, which resulted in a powerful and futuristic appearance. This transparent look also gives the Vestas brand an honest feel – a look that says “We have nothing to hide”.