We first met the people behind Replay Institute in early 2020. At that time, they were a small band of technical football enthusiasts with big ambitions of combining big data, tactical research and modern technology to strengthen tactical understanding and develop strategically intelligent football players. To win more matches, naturally.
This ambition strikes right down into Cadpeople’s sweet spot between digital learning, visual communication, VR and – yes, to be quite honest – sheer passion for football and technology. That was an ambition that we could understand and endorse. So, we did.
Replay Institute emerged from a wonder about why, in a multi-billion industry such as football, so few clubs utilise the possibilities of technology to make better decisions and improve their players. There are, after all, sums in the multi-digit millions at play when a player advances, is bought or sold, and when the points on the Premier League board get new places.
Football faces the same journey that the retail trade made in the ’00s – the journey in which data is used purposefully for improvement. But Replay Institute’s ambition to link football data and technology closer together, and thus make complex data intuitive to use, is difficult to realise.
Learn more about the innovative product in the video below: