Several Danish agencies took statuettes home (congratulations!), and Cadpeople, of course, also had a creative fiery soul on the spot.
Our young art director, Line, was there and was inspired and filled with impressions, now brought back to the home office in central Aarhus.
But what is it that’s so fantastic at the Cannes Lions International Festival of Creativity?
– It is, after all, the crème de la crème of advertisements, but for me, networking and inspiration have been the big focus. Among other things, I was at “Speed date a Beach lion”, arranged by Young Creatives Denmark, and I took part in a competition dealing with a campaign for the children’s advocacy group Børns Vilkår. Generally, the week was full of meetings with industry people from all directions – and there was also a single pool party, a little rosé wine and a stroll on the beach.
Anything, in particular, you would like to highlight?
– For me, it has been super exciting to follow Virtue. It is quite simply impressive that the agency took a whole seven prizes back home in the suitcase. Among them a Grand Prix! That there is a focus on Danish creativity and that some actually dare talk about Denmark as a creative superpower, that is super cool. We have a super high standard, and that is also something we feel here at Cadpeople. The interest in how high we can raise creativity and approach has increased markedly, and the solutions get higher and higher altitude. That is enormously positive!