Shortly put, the boxes each represent different parts of your business – and by reflecting on the way you think about each box, the places where you can improve your business strategy suddenly become that much more apparent.
For example; in the past few years, we have developed innovative digital training simulators that don’t necessarily fit the way we used to categorise our business areas – and that is a fundamental part of our value proposition. This means that we need to change the way we think of our value proposition in order to properly reflect the needs of our customers. And as illustrated to the left, this is of course closely tied to the channels through which our customers interact with us, and to the relationships we form with our customers.
But the important thing to know is that the digitalisation era poses new challenges for businesses. Because digitalisation is changing the way the world operates, sometimes faster than we can notice – and if you don’t disrupt your own processes, your competitors may leave you in the dust.
The digital simulators I mentioned earlier are also a good example of this. Because they don’t just replace old analogue simulators 1-to-1 – they are a structural upgrade to the entire process, exactly because of their digital nature; they can be duplicated easily and cost-efficiently, they are mobile, and if you need to make a correction, it can be done in minutes rather than weeks.
For more than 25 years, we’ve strived to make the complex simple with great visual force. We are experts in visual communication – and we use our expertise to solve real business challenges for our customers.
By taking a step back and learning from and with our customers, we can focus on the overall goals of their business. After we have identified these goals, then – and only then – it’s about defining what to communicate, to whom, when, and in what channels.