Why do we stick to a name that can be a little confusing? The short answer is that the CAD term is in our DNA. The long answer takes us to the early 1990’s.

A few years back, we went to Erhvervsakademi Aarhus to ask students what they thought of when they heard the word Cadpeople. Their first reaction was, understandably, that we may have something to do with cats. Another guess what fashion. No one said visual communications or even Computer Aided Design, which is the actual reason we wanted to call ourselves that to begin with. Let’s go back in time:

In the early 1990’s, a visual communications agency known today as Cadpeople had its humble beginnings. Two young construction entrepreneurs, Claus Møller and Klaus Duelund, were growing tired of working with cement. But they had a new idea – computers!

And after Klaus’ brother gave them a crash course in DOS, they started teaching others in the CAD-software called AutoCAD. Their only problem was, they only had one computer – so they had to work as brick layers half the time, and spend the other half learning to work on the computer.

The guys quickly realised that their background in construction gave them an edge in understanding how to make useful 3D visualisations of buildings. And that’s how Cadpeople started – visualising construction projects using Computer Aided Design.

A lot has happened since

A lot has happened since – we are now a multifaceted international organisation employing more than 50 people and with offices in Aarhus, Denmark and Edinburgh, UK. We’ve expanded our business into areas like digital learning, web design and VR/AR. And we have more than one computer.

But our foundation remains with visualisations. At our core, we strive to make the complex simple – and we do that with great visual force. We intend to keep it that way.

In daily Cadpeople life, the CAD-term has undergone its own transformation, so if you visit us on Fridays, you might wonder “what’s with the cat t-shirts”? Well, potato/potato.

If you want more, you can learn about our areas of expertise here.