Kathrine told us how they wound up with us: “In our research of agencies who are dealing with VR one way or another, we found many agencies who were interested in VR and maybe had written articles on VR, but back in mid-2016, it seemed that many were hesitant to take the next step and invest in the equipment, programs, etc., that it would take to produce VR in-house. It was clear to us that you were frontrunners in the game, and that you already had many projects to build your knowledge on.”
At that time, the pioneering VR experience that we produced with MHI Vestas Offshore Wind for the EWEA 2015 expo was one of the only examples of successfully utilising VR in a marketing context.
So, they sat down with Thomas Juel, Partner & CSO, and Lone Finnerup, Partner & Creative Manager, for an interview about the commercial use of VR. In the interview, we emphasised storytelling as a key factor in designing a VR experience. But we also made it clear that we never choose VR for the sake of VR itself. Thomas Juel elaborates: “We go out and uncover the customer’s needs; what stories do they want to tell in the market to specific target groups. And then we find out which channels could be relevant – a website, a movie, an exhibition stand, a touchscreen, augmented reality, virtual reality.”