Sales tool used worldwide.


With several different channels of distribution, the challenge for Dynaudio was to ensure that the high-end quality and innovation of the Focus XD product line was communicated clearly and consistently, across all distribution channels. Add to this that retailers in this business are used to selling passive speakers and don’t necessarily understand the value that the unique selling points of active speakers bring.

Behind the solution

We created a sales and presentation tool with the ability to add augmented reality. Our ambition was to streamline the sales presentations of the product line and help sellers to present the innovative approach that Dynaudio has taken with their hand-crafted high-end loudspeakers. The sales tool app allows sellers to present an aesthetically pleasing narrative in line with the DNA of Dynaudio – every time.

“The sales tool app is used worldwide by dealers, at exhibitions and by Dynaudio Sales representatives.”

Thomas Juel,
Partner & CSO, Cadpeople


For more information contact:


Partner, Creative Director
Tel +45 2611 5545