The challenge
Crafting a standout presence
FOWIC faced a significant challenge: standing out at Global Offshore Wind 2024 amidst a sea of competitors. How could FOWIC’s stand communicate its unique values and deep-rooted expertise while showcasing their products and services?
The solution
First, a comprehensive communication strategy
FOWIC’s goal for their stand at Global Offshore Wind 2024 in Manchester came out of a comprehensive communication strategy journey, we were on together with FOWIC earlier this year. From the strategic journey, FOWIC saw the need for a new communication hierarchy, storytelling, and Corporate Visual Identity (CVI).
FOWIC wanted to transit from service and product-focused messaging to value-driven storytelling, highlighting FOWIC's identity as an alliance partner, their history, legacy, values, and the people behind their success.
This new way of branding FOWIC helped us conceptualise, design, and construct a captivating exhibition stand that invited attendees to experience FOWIC's unique value proposition and connect with the ocean FOWIC operates on every day.
“Explore the ocean of us”
We designed all digital and printed assets for FOWIC’s stand, such as virtual experiences, a company presentation video, sales presentations, fleet leaflets, an anamorphic display of a giant wave, interactive content via iPad, promotional items, giveaways, and a competition.
Before Global Offshore Wind 2024, we also created email signatures for FOWIC’s sales team, SoMe posts, a newsletter about the exhibition, and personal invites for clients and potential new partners to visit the stand.
We functioned as the client's extended team, working very closely together to ensure their significant and crucial role in the development of all our projects for them.
The perspective
A unified and strategic approach to GOW
The exhibition stand's success was a testament to a broader, unified strategy. Every aspect, from the written content to the visual elements, was meticulously crafted to align with FOWIC's value-driven communication and new CVI.
This comprehensive approach not only elevated FOWIC’s presence at Global Offshore Wind, but also reinforced their brand identity and strategic positioning within the industry. By showcasing their human values and extensive experience, we helped FOWIC distinguish themselves and effectively communicate why they are the best in their field.
Cadpeople developed our new CVI with great enthusiasm and expertise. The first opportunity to implement it was at an exhibition in Manchester.
The stand design was created with two main objectives: to make the new CVI clearly visible and to make the stand as digital as possible. Thanks to the new design manual and Cadpeople's expertise in digital communication, the result was fantastic. It was one of the most successful stands we have ever had at Fred. Olsen Windcarrier.
Johan Rasmussen, Senior Marketing & Communication Manager
PSST… THERE’S MORE.
