Every year, GroupM opens the doors for NextM, the biggest technology and marketing event in the Nordics. Any normal year, NextM welcomes 50+ speakers and almost 5,000 attendants to venues in Copenhagen, Stockholm, Helsinki and Oslo to meet, inspire and to get first-hand experiences in the massive tech garden with all things AI, VR, AR, MR, big data, data security, robotics, digital marketing platforms, etc.
Of course, 2020 was a little bit different. It was clear that the event would have to move online.
We joined the project well into the planning phase. Most subjects and speakers had been planned, and the foundations for a visual concept had been developed. So, the challenge was: how do we create a virtual environment that can realize the expo’s potential to engage, inspire and excite participants – even from home?