How do we visualise the linear actuator technology - an “invisible” product, which constitutes a lot of the movement around us?
We built an award-winning virtual showroom enabling a full circle story of their products visualised through 3D.
Visually captivating concept
LINAK, a leading manufacturer of electric actuators, faced the unique challenge of showcasing their indispensable yet inconspicuous product. Electric actuators play a vital role in creating motion and enhancing functionality across various applications, significantly improving people's lives.
The primary objective was to devise an innovative and visually captivating concept that would not only unveil the broader context and impact of the electric actuators but also demonstrate the true value of inconspicuous products.
Winner in the Red Dot Design Award 2023
Our collaborative effort in creating a unique virtual showroom has been recognised with the Red Dot Award in the 'Brands & Communication Design' category under 'Digital Solution'.
The Red Dot Design Award is one of the world’s largest design competitions and has a history spanning more than 60 years.
We are very proud of this accolade, which celebrates both the concept and design of the project, as well as the collaborative teamwork between us and LINAK.
It is a fantastic tool. The most important part is that our sales guys are impressed. They're really using this tool in their daily work - in customer visits and meetings with our customers.
Kurt Deutschbein, Marketing Consultant, LINAK A/S
Products front and center
To address the challenge of showcasing the electric actuators, we designed and built an engaging digital showroom that put their products front and center as the unsung hero. We achieved this by:
- Presenting the actuators in detailed 3D renderings, allowing users to visualize their intricacies.
- Integrating the actuators into various products, demonstrating their functionality and versatility.
- Placing the products within realistic environments, enabling users to appreciate the full extent of the actuators' impact and value in real-world applications.
This comprehensive approach fostered a deeper understanding and appreciation of the features and benefits offered by the electric actuators by LINAK.
Recognizing the importance of aesthetics, we drew inspiration from the circular buildings LINAK has build as their headquarter and used their design as the navigational foundation for the showroom. This approach ensured a visually appealing and user-friendly experience, suitable for customer meetings and the presence at exhibitions and fairs.
It's exhilarating to see the impact we can make for customers with a solution that enables us to support their products throughout the entire value chain.
Thomas Juel, CSO & partner, Cadpeople
How the solution adds value
The digital showroom we designed for LINAK adds value in several key aspects:
- Enhanced Product Visibility: Showcasing the electric actuators in action within various products and environments, we successfully transformed the hidden components into visible heroes, clearly demonstrating their importance and impact.
- Improved Customer Engagement: The interactive and immersive nature of the showroom allows potential customers to explore the features and benefits of the actuators first-hand, fostering a deeper understanding and appreciation of their value.
- Versatile Applications: The digital showroom's visually appealing design and user-friendly navigation make it an effective tool for customer meetings and the presence at exhibitions and fairs, bolstering the marketing efforts and expanding the reach.
- Strengthened Brand Image: The digital showroom reinforces the reputation of LINAK as an innovative industry leader by showcasing its cutting-edge electric actuators and emphasizing its commitment to enhancing people's lives through movement.
A major benefit of the solution was the creation of various movements of the application and all the LINAK products inside.
Robert Foley, 3D Visualization Generalist, Cadpeople