How do we help Ørsted's employees manage information the right way, every time?
Create a digital learning solution built on a real understanding of the audience.
Changing behaviour in an engaging way.
UNDERSTANDING YOUR AUDIENCE IS KEY
Ørsted’s employees know how to manage information correctly. They know all about the procedures and precise management – but as every other human being, the employees found it easier to do things the quick way.
Therefore, we saw the need for a behaviour-changing experience.
Showing both sides
In the e-learning, we portrayed the dualism in each of us by letting an actor – David – play both sides; The side of us that want to do it right, and the side that just want to do the job as quickly as possible.
David – representing Ørsted’s employees (and all of us in general) – found himself in the middle of several dilemmas regarding information management.
Using this approach, we could meet both sides within the employees and in a humoristic way let them know that what they do is wrong – but also very human.
Time for reflection built in
During the e-learning, employees were told to help David manage information correctly while reflecting on the processes.
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