Brand strategy and visual identity.
CHALLENGE AND AMBITIONS
In the spring of 2016, we met with a client at that time known as Ringkøbing Maskinværksted to learn more about their business. We learned that they are pioneers in the energy sector, succeeding by producing high-quality products and operating domestically as well as in foreign markets. But despite their success, it proved difficult to keep their communication efforts up to speed with the expansion of the business. We wanted to help the client succeed by streamlining the identity of the group, emphasising the unity of the three parallel companies.
Behind the solution
First, we recommended harmonising the group by renaming, so that all companies shared the “Solid” name, and uniting the three companies in a new holding company named Solid Group. This strengthens the overall brand and allows for a more powerful market appearance. Next, we developed a visual concept across all Solid brands. We developed a new logo family, containing individual yet familiar logos for the individual companies and the mother company. Finally, we created unique websites for the three companies and established the kinship of the group with a unifying parent website.
In addition, we were given the green light to create marketing materials for the Solid Group booth at the WindEnergy 2016 Expo. We created the concept for the booth itself, along with a 3D film showcasing their products.
Visit the website: http://solid-group.dk/
