A sustainable future and an international appearance
Living to “bring more stories to life”, the old Traverse Theatre in Edinburgh wanted to celebrate its 60th anniversary by getting a more sustainable future, a more modern, international appearance, and by attracting more people interested in culture and art.
Through Traverse Theatre’s new virtual universe, we allow more audiences to digitally explore the beautiful theatre, travel through time, dive into the theatre’s digitised 3D archives, and virtually meet historic champions and storytellers.
The Traverse Theatre can now:
- invite people into their unique brand universe and create a real sense of presence
- break down barriers of distances
- track behaviour and collect data about their audience
- keep up with digitalisation and future-proof the theatre
Experience the platform right here