Out of the blue, COVID-19 set a new agenda. In many ways, it was a new beginning. For WODEN, the challenge was this: how to sell fashion sneakers to their dealers?
We developed a digital showroom in 3D combined with 2D videos in a scalable set up to reveal the Spring-Summer 2021 collection.
Pioneering digital showroom.
SHOWROOM GONE DIGITAL
“In March, we were greatly challenged without the prospect of trade expos and customer meetings. With the virtual showroom, we could suddenly engage customers all over the world. In the past week, I, for example, have had meetings with customers in New Zealand, Belgium, Russia and the USA, and they are crazy about the digital experience. The latest news is a planned entry into the exciting French market, which we previously have not had access to, but now that is possible thanks to the efficient digital platform, which contains everything it takes to appear attractive to customers,” says Carsten Holm, CEO, WODEN.
Hopefully, this is only the beginning of a beautiful friendship. Next scope is putting the experience into virtual reality.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.