The challenge
Everhouse communicating Medrina's offerings
The challenge was to standardise messaging across Medrina’s diverse portfolio while ensuring sales interactions consistently reflect its full capabilities. The solution needed to balance uniform communication with personalised, flexible service exploration for clients.
The solution
Medrina's digital home
Enter Cadpeople. In collaboration with Everhouse, Cadpeople created an interactive digital platform to visualise Medrina’s range of personnel services. To communicate the broad expertise of Medrina’s staff and the complex services they offer, a visually captivating healthcare facility was designed, with employees placed within the digital space to reflect their specific roles and functions.
This solution marked the beginning of an exciting partnership between Everhouse and Medrina, with Cadpeople serving as the glue—connecting their ambitions and shaping the launchpad for Medrina’s new digital presence.
Experience the platform right here
The flexibility of this platform is very valuable—the ability to change it whenever needed, like a website, and to add new spaces and paths within the world is very exciting.
From the first engagement, the Cadpeople team was approachable, and an immediate friendship was formed. It was enlightening to know that while working in such a technological field, humanity is still there.
Frank Olmes, Everhouse Partner
The process
From sketch to 3D
Everhouse and Cadpeople worked closely together to bring Medrina’s work to life through a digital world. From the design of the rooms to the specific items available for user interaction, every aspect was hand-drawn and then 3D-rendered.
This partnership ensured that Medrina’s digital environment was both visually appealing and user-friendly, allowing for easy navigation by both salespeople and clients through the services offered.
In the phase where we worked directly with designers, their advanced skills in their craft were exemplified when they provided us with near-perfect examples after only the initial meeting and briefing. Cadpeople’s responsiveness and honesty were so appreciated throughout, as was the down-to-earth humility of the team.
Frank Olmes, Everhouse Partner
MEET THE TEAM
The x factor
Medrina stands apart thanks to our unique presentation of their complex service portfolio. Our solution combines interactive navigation with a clean, responsive design framework that brings Medrina's diverse offerings to life. A key feature is the innovative 'Service Navigator', an interactive tool that allows potential clients to explore Medrina's services through a tailored, non-linear journey. Our process began with initial sketches, progressing through intermediate prototypes before finalising the 3D render, as shown in the images above. This method ensured every screen included the required elements in a believable, realistic manner. To deliver a seamless experience across devices, we built the platform using a web-based engine and optimised the visual elements and animations, making every interaction intuitive and impactful.
George, Art Director
Jonas, Project Manager UK
Antonio, 3D Artist
Craig, 3D Artist
Grant, 3D Artist
Matty, 3D Animation
Nuno, 3D Artist
Sean, Sales & Business Development
Signe, Project Manager DK
Klaus, developer
Niklas, developer
The perspective
A central hub for all future content
The virtual platform serves as a foundational home for Medrina, acting as a central hub for the collaboration between Everhouse and Medrina. It offers a space for all content that Everhouse will create for Medrina.
Additionally, the platform lays a solid foundation for the evolving partnership between the two organisations, with its scalability and flexibility enabling future enhancements as their collaboration develops. This seamless integration of content reinforces the platform’s role as a shared resource, supporting both organisations as they move forward together.
The perspective
A central hub for all future content
The virtual platform serves as a foundational home for Medrina, acting as a central hub for the collaboration between Everhouse and Medrina. It offers a space for all content that Everhouse will create for Medrina.
Additionally, the platform lays a solid foundation for the evolving partnership between the two organisations, with its scalability and flexibility enabling future enhancements as their collaboration develops. This seamless integration of content reinforces the platform’s role as a shared resource, supporting both organisations as they move forward together.
PSST… THERE’S MORE.
