The challenge
A tool for both clients and employees
DEIF needed a digital platform that could bring together their entire offering across many different application areas such as solar, generators, marine, and wind. The ambition was to create a sales tool that would allow their teams to clearly showcase the company’s full capabilities while making it easy for clients to understand how DEIF solutions connect to their world. At the same time, the platform needed to provide access to application drawings, giving clients a way to see how the solutions fit into their own environments. Internally, DEIF also wanted the tool to function as a training hub, ensuring that employees across markets could understand and communicate the full offering. Finally, it was important that product and application data was drawn directly from DEIF’s existing website to avoid the complexity of maintaining two separate platforms.
The solution
Seamless integration
Working closely with Clienti, who developed the design brief and created the content, we built an interactive digital “world” that visually represents DEIF’s many application areas. Within this world, hotspots guide users to relevant environments where they can explore applications, view drawings, and dive deeper into product details. Each environment is designed to reflect the real-world settings clients know, making it clear and intuitive to see how DEIF connects to their business. To ensure long-term efficiency, the platform integrates directly with DEIF’s website, pulling in data and application drawings automatically, so there is no duplicated content maintenance. Beyond sales presentations, the platform also doubles as an internal training tool, aligning external communication with how DEIF educates its own people.
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The value
Efficiency built in
Clients can see how DEIF solutions fit into their specific environment, while DEIF’s teams gain a consistent tool that supports both sales and internal training. The integration with the website ensures that all content remains accurate and up to date, reducing effort and risk of error. Most importantly, the platform provides DEIF with the flexibility to target specific applications or environments depending on who they are addressing, ensuring relevance in every conversation.