3D Explainer animations

LIEBHRR

THE CHALLENGE

How do we help explain Liebherr’s exciting new products?

THE SOLUTION

Create a series of explainer animations using 3D animation, a strong visual style and effective storytelling.

SHOWING IN 3D

We decided to go a new way and use darker colours – something completely new for the Vestas brand. We constructed 3D images and animations of the wind turbines in a transparent material, which resulted in a powerful and futuristic appearance. This transparent look also gives the Vestas brand an honest feel – a look that says “We have nothing to hide”.