THE CHALLENGE
How do we help GroupM hold the biggest marketing event in the Nordics – during the COVID-19 lockdown?
THE SOLUTION
Build on last year’s successful virtual NextM conference by adapting the platform to this year’s theme: “Unmute: Diversity & Inclusion in Media”
BUILDING ON THE SUCCESS OF NEXTM 2020
Last year, we helped GroupM create a virtual environment that realized its goal to engage, inspire and excite participants – even from home.
The participants loved it.
This year’s theme, with the headline “Unmute: Diversity & Inclusion in Media”, turns up the volume on an issue that is highly relevant in both society and business. And after more than a year of social distancing and Teams meetings, we are ready to look forward – and hit “Unmute”.
Visit the NextM 2021 virtual expo site right here.
In a society as diverse and colorful as ours, Diversity & Inclusion (D&I) should have priority status for all of us."
TEC Jill Martin, Director, Communications, GroupM
“Unmute: Diversity & Inclusion in Media”
Even though we have chosen to keep the visual style close to last year’s virtual conference, this year’s theme is represented in the design with a subtly animated soundwave in the background of the virtual environment. We also added the animated mascot waving a flag and encouraging visitors to register for the event.
“As the largest communications agency in Austria, we see it as our responsibility to give this highly relevant social issue a stage. We focus on the local situation and create a podium for all generations: Together, we sharpen our focus and thus drive D&I developments in the domestic media and communications industry.
We are really excited about the fantastic line-up of speakers that we have managed to get together to talk about this important topic!”
TEC Jill Martin, Director, Communications, GroupM
PSST… THERE’S MORE.
