The reason
Bringing complex pump systems to the surface
Svanehøj designs and manufactures advanced deepwell and marine pump systems operating within vessels for critical fuel, cargo, and offshore applications. Installed deep within a vessel’s structure, these systems play an essential role yet remain largely out of sight. As a result, they can be difficult to explain and even harder for clients or new employees to fully understand.
Behind the work
Collaboration is at the heart of how the work is done. Each project takes its own shape, guided by the people involved and the needs it serves.
This project grew out of an established collaboration, with Clienti as Svanehøj’s lead agency, responsible for the overall communication and brand direction. An external 3D partner produced the visual assets, while Cadpeople designed and built the platform framework, visual direction, interface, and interactions.
The purpose was to create a visual platform that supports both external sales and internal onboarding. One that helps the sales team guide customers towards the right solution, while giving new employees a clear introduction to Svanehøj's products, systems, and business areas.
The purpose
Supporting sales and onboarding
The solution is a visually striking virtual platform that brings Svanehøj's complex pump systems into context and makes them easy to explore.
The platform lets users explore Svanehøj's offerings within relevant vessel types and applications, creating a clear understanding of how each solution fits into the bigger picture. By translating complex engineering into an intuitive digital experience, the platform makes the technology easier to present, explain, and understand.
The solution
Explore beneath the surface
Explore Svanehøj's offerings in context
The platform presents Svanehøj’s pump systems within relevant vessel types, making it easier to understand where each solution belongs and why it is used.
Support focused sales dialogues
Sales teams can guide customers through relevant products and systems, tailored to specific operational needs.
Create a shared visual understanding
Complex engineering is translated into clear, visual experiences that align internal teams and external stakeholders.
Strengthen onboarding and training
New employees gain a structured introduction to Svanehøj’s technology, product areas, and applications.
The client
Svanehøj
Svanehøj is a leading manufacturer of deepwell and marine pump systems used across the global maritime industry. Their solutions are designed for environments where performance and reliability cannot fail.
The virtual platform strengthens Svanehøj’s ability to communicate this value clearly and consistently, both to customers and within their own organisation.
PSST… THERE’S MORE.
