We are XR
VR, AR, MR. A lot of two syllabus shortages, but with the same common denominator – Reality.
As such technologies advance, the distinction between the virtual and reality gets blurred, creating a hybrid with almost endless opportunities.
XR is an umbrella of all the blurriness and opportunity.
We’re holding the umbrella – get in cover
What is XR?
Extended Reality (XR) encapsulates Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) under one umbrella.
Only one drop of these “realities” has to be present for XR to come to life.
Benefits of XR
1. Forgiving
XR puts you in a forgiving environment, where mistakes are welcomed.
2. Immersive
XR gives pragmatic indications of real-life scenarios.
3. Visualisation
XR allows for visualisation applying know-how from the virtual to reality.
4. Convenience
XR defies time and space, setting the user free and more independent.
5. Empathy
The immersion sets the scene for sympathetic and relatable insights.
6. Cost cautious
Heavy training equipment and machinery can be replaced by virtual replicas.
It is everywhere
It’s not about the technology – it is how you use it. We utilize a wide range of different technologies within digital learning and -marketing. Therefore, we are able to recommend the most appropriate technology to solve each challenge.
Jens Bach, Business Development Manager, Cadpeople A/S
What are Virtual, Augmented,
and Mixed Reality?
Virtual Reality, VR
Virtual Reality or VR is a computer-simulated artificial multisensory 3D environment that can mimic the properties and imagery of the physical world, be completely based on fantasy, or a mix of both. For many of our clients, we use virtual reality, and VR to create unique experiences that are unattainable elsewhere. VR is good storytelling, and it has the power to transform training and marketing into greater, immersive, emotional, and interactive experiences.
Augmented Reality, AR
If virtual reality transports you to a virtual world, then augmented reality combines the real and virtual worlds. AR is a virtual overlay on the real world, where the virtual overlay supplements reality with objects and information. Through a lens, telephone, or AR headset, the user will be able to see and hear virtual additions combined with the real world. Visualization is key when talking about AR. AR gives us the possibility to see things before they come to life, giving us the foundation for making the right decisions before they come to fruition.
Mixed Reality, MR
Mixed reality is a fusion of virtual reality and augmented reality, that together produces new environments and visualizations, where physical and digital objects co-exist and interact. MR isn’t married to either the physical or the virtual world but is rather a hybrid of the two. Mixed reality is typically experienced through a VR headset with cameras in front, projecting the video feed, so you are able to interact with physical and virtual objects all at once. MR essentially blurs the line between what’s real and what isn’t.
Your story paves the way for the technology
We never make use of technology for the sake of the technology – the story, learning objectives or message is of the essence.
If what you want to communicate benefits from visualization, life-like scenarios, immersion, empathy, convenience, hands-on tasks, and a forgiving environment, XR is likely to be the right tool for conveying your story.