How we work with AI

AI isn’t new to us. It’s part of how we think, how we build, and how we evolve.

Inside the walls

We’ve been working with AI internally for years. Not just to automate, but to amplify. Our AI committee explores the ethical side of things: how to use AI responsibly, how to stay sharp, and how to keep the human touch at the centre. We’ve shaped internal principles that guide how we see AI: not as a shortcut, but as a tool to work smarter, not smaller.

Across teams, we experiment, reflect, and refine. The goal is to do more with the same brilliant minds. Not to do the same with fewer.

Out in the world

Externally, our focus is clear: intelligent, helpful AI that makes virtual experiences feel more human. Our AI Avatar is designed to guide users on virtual campuses and platforms. It’s not just a chatbot. It’s a sparring partner. A reflection-starter. A guide that knows where you are, where you’re going, and how to help you get there. Sometimes it looks like a person. Sometimes it’s a blob. Either way, it’s built to extend the presence of a real human: whether that’s a CEO or a course instructor.

Meet Claus

When we remove the human instructor from a learning situation, we risk losing the reflective layer.
But with an AI agent like Claus, we gain something new.

Meet Claus. He’s our CEO. And also our first AI agent.

He’s not here to be flawless. He’s here to be helpful.

Claus is designed to support digital learning environments by asking questions, guiding users, and sparking reflection. Not by knowing everything, but by helping people think for themselves. Because learning isn’t about perfection. It’s about curiosity, exploration, and the freedom to fail.

The imperfect agent

Personalised experiences

The agent understands who you are and what you need, and adapts accordingly

Reflective learning

Instead of just giving answers, it asks: *How would you apply this in your work?*

Engagement that lasts

The agent keeps you motivated, connected, and moving.

Adaptive journeys

Your responses shape the path forward. It's never one-size-fits-all.

It’s not about replacing the teacher. It’s about creating a new kind of learning companion. One that guides, questions, tracks your progress, and helps you see patterns in your own development.

AI doesn’t replace learning. It makes learning come alive.

Find Claus on this page and have a chat with him. He’s shaped from a video of our CEO and trained on everything we’ve built. You’ll be able to talk to him, ask questions, and see how he responds.

It’s not perfect. That’s the point.