The reason
Establishing a corporate visual identity
Skilled employees are a scarce resource, particularly within the offshore wind energy sector. The industry demands experience, trust, transparency, and an uncompromising focus on safety. These values are already deeply embedded in Fred. Olsen Windcarrier’s DNA, and the company’s visual identity needed to reflect that.
As the organisation continued to grow and engage with new employees, partners, and stakeholders, the need for a clearer and more consistent visual expression became increasingly evident.
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The reason
Establishing a corporate visual identity
Skilled employees are a scarce resource, particularly within the offshore wind energy sector. The industry demands experience, trust, transparency, and an uncompromising focus on safety. These values are already deeply embedded in Fred. Olsen Windcarrier’s DNA, and the company’s visual identity needed to reflect that.
As the organisation continued to grow and engage with new employees, partners, and stakeholders, the need for a clearer and more consistent visual expression became increasingly evident.
The purpose was to create a Corporate Visual Identity (CVI) that reflects Fred. Olsen Windcarrier's values and way of working. The CVI was developed as a practical framework that works across digital and physical touchpoints and supports everyday communication across teams and platforms.
The purpose
Creating a shared visual direction
I love our new CVI. It expresses who we are, what we value, and how we work as a company. That is important for us internally and to new employees and partners as well.
Johan Rasmussen Senior Marketing & Communication Manager, Fred. Olsen Windcarrier
The solution is a CVI designed to work as a practical framework rather than a purely aesthetic layer. The CVI defines visual direction, colour palette, typography, and graphic principles, and is built to function across both digital and physical touchpoints. Clear guidelines ensure the identity is easy to apply in everyday communication across teams and platforms.
The solution
A practical identity framework
The value
Clarity, consistency and recognition
The CVI provides Fred. Olsen Windcarrier with a recognisable and confident visual presence that supports recruitment, partnerships, and long-term growth. It enables the organisation to communicate consistently in a competitive and fast-moving industry, while straying true to its values and culture.
![heart icon](/media/4uyb2eym/cp_icon_white-07_heart.svg?"){kind=icon}
The value
Clarity, consistency and recognition
The CVI provides Fred. Olsen Windcarrier with a recognisable and confident visual presence that supports recruitment, partnerships, and long-term growth. It enables the organisation to communicate consistently in a competitive and fast-moving industry, while straying true to its values and culture.
PSST… THERE’S MORE.
