The purpose
Celebrating employees
At Fred. Olsen Windcarrier, they are proud of their many talented employees who contribute to the world’s green energy transition.
Although Fred. Olsen Windcarrier’s employees are different, they still share the same values - such as:
- Their challenging job
- Shaping a greener future for their kids
- The opportunities to learn and grow personally and in the job
- Caring, trustful, and capable colleagues that make all the difference
Together with Fred. Olsen Windcarrier, we saw an opportunity to bring these value‑driven stories to life in an employer branding campaign that encouraged employees to reflect on what their workplace means to them.
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The purpose
Celebrating employees
At Fred. Olsen Windcarrier, they are proud of their many talented employees who contribute to the world’s green energy transition.
Although Fred. Olsen Windcarrier’s employees are different, they still share the same values - such as:
- Their challenging job
- Shaping a greener future for their kids
- The opportunities to learn and grow personally and in the job
- Caring, trustful, and capable colleagues that make all the difference
Together with Fred. Olsen Windcarrier, we saw an opportunity to bring these value‑driven stories to life in an employer branding campaign that encouraged employees to reflect on what their workplace means to them.
Wrapped as an employer branding campaign, we portrayed and shared authentic stories of everyday life at Fred. Olsen Windcarrier, told through real voices and real environments. The stories were about the employees’ skills, values, competencies, and the meaningful work relationships they build across the company.
Doing so, everyone at Fred. Olsen Windcarrier was given the opportunity to connect with both close and distant colleagues, recognise the stories being told, and be reminded of the values they share.
The stories took many different forms and were communicated through videos, fairs, brochures, roll-ups, posters, GoCards, social media posts, the website, the intranet, newsletters, and even an interactive poll at offices and on vessels.
The solution
AN EMPLOYER BRANDING CAMPAIGN ABOUT VALUES
It is like building a pyramid. You might be the one just carving a stone into a block.
And it is not until you see the bigger picture that you understand what you are part of.
Each of my tasks is a block that will eventually turn into a pyramid. That is something I find fascinating.
Håkon, Project Engineer, Oslo, Fred. Olsen Windcarrier
Fred. Olsen Windcarrier’s employer branding campaign had two main purposes:
First, Fred. Olsen Windcarrier wanted to celebrate their many talented employees in order to strengthen retention and honour the already strong workforce.
Second, the campaign aimed to attract new potential employees who identify with the values reflected in the campaign stories.
The perspective
Two main purposes
I have worked my way up through the ranks within the company - starting as a Second Officer, progressing into Chief Officer, and now Master. Fred. Olsen Windcarrier has always supported my development, and they are always willing to help me grow better. I’m thankful for that.
Vignir, Master, Brave Tern, Fred. Olsen Windcarrier
PSST… THERE’S MORE.
